Ethos Markets let participants take positions on the trustworthiness of profiles — a speculation layer on top of the credibility graph, priced entirely in $WHUF.
How markets work
- Every market has a trust side and a distrust side
- Prices are set by an automated market maker (a Logarithmic Market Scoring Rule)
- Buying trust votes pushes a profile's market trust up; buying distrust pushes it down
No resolution, no expiry
Unlike prediction markets, reputation markets never resolve — trust isn't a binary event with an end date. Positions stay open indefinitely, and you can exit at any time by selling your votes back into the market.
Why $WHUF
All market positions are denominated in $WHUF, keeping every economic signal about trust — vouches, fees, and market positions — in one asset with no leakage to external tokens. Participants who assess trustworthiness accurately are rewarded through market mechanics; those who back bad actors pay for it.